Whether you’re a fan of French cuisine or love to chow down some Chinese, the competition in the food industry can be immense, especially in a big city like Birmingham.
However, as one of the biggest cultural capitals in the UK, Birmingham has a lot to offer as the stomping ground for your newly hatched food business.
If you’ve caught the fever for joining the hospitality industry, here are four top tips for success with your first food business in Birmingham.
Rule number one of being a successful business owner is creating an unforgettable experience for your customers so that they return to you again and again. This may mean you need to ramp up the decor and create the most amazing food and service imaginable.
One way you can achieve this is to anonymously visit high performing restaurants in your area and examine their practices – assess what they’re doing correctly, and how customers are responding to it.
You could also use anonymous feedback forms from websites like SmartSurvey to gain valuable comments from customers about what can be done to improve your business. Acting on this can help you vastly improve and attract new customers from competitors, and can also provide you with great testimonials for your website and social media.
If competition is too great in your area for your business, why not take it on the road?
Mobile food vehicles are on the rise, particularly if the offering is gourmet or unusual food! Securing slots at Christmas markets, summer fairs, parks and festivals is sure to boost your business, and will create great publicity.
Additionally, your overhead costs will be significantly reduced when working in a mobile unit. Websites like Catering Units are a great purveyor of trailers, vans and specialist units to suit every business model.
If you want to thrive in your new business, academic study could help to give you an advantage over other business owners.
Not only will it give you an awareness of how to run a business, but you’ll also meet like-minded business owners or ambitious entrepreneurs.
If you’re studying for a degree and need some extra help with your course work, U2 Tuition use top educated mentors to help guide you through your modules with ease.
Nothing gains traction on social media like well-photographed food. If you can use a good quality camera to take pictures of customer favourites and post them on picture focused platforms like Instagram alongside relevant hashtags, you’ll have customers flocking to your door!
Don’t forget to update your socials to include your location, special offers, and price lists. The more information you provide, the more likely you’ll be to attract customers.
Do you have any tips for creating the best food business in Birmingham? Share your thoughts in the comments section below!