Most people know Rolex as a top-of-the-line watchmaker. But what many don’t know is that the company produces more than just high-end watches. Rolex manufactures watches at all price points, from very affordable to incredibly expensive.
Every year, Rolex produces over 800,000 watches. Rolex’s production process is highly efficient and organised. An understanding of their process allows you to appreciate the value of their watches. So how does the company manage to produce such a wide range of watches without sacrificing quality?
The answer lies in the production process. This article will explore the various stages of Rolex production and explain how each step contributes to the overall quality of their watches.
The first stage of Rolex production is the design phase. Here, Rolex designers work to create new watch models that will appeal to customers. They take into account factors such as the latest trends in fashion and jewellery, as well as feedback from previous customers. Once a design is finalised, it is sent to the engineers who oversee production.
The next stage of Rolex production is the engineering phase. Here, engineers test the feasibility of the watch designs and make sure that they can be produced without any major problems. If there are any issues with the design, they are worked out at this stage. After the engineering phase is complete, the watch goes into production.
At the production stage, Rolex watches are put together by a team of skilled watchmakers. Each watch is put through a series of tests to ensure that it meets the highest standards of quality. Once the watches pass these tests, they are ready to be sold to customers.
Rolex watches are known for their high quality and durability. This is thanks in part to the care that goes into each stage of production. By understanding the different stages of Rolex production, you can appreciate the level of craftsmanship that goes into every watch that leaves their factory.
Rolex watches are also only sold via authorised sellers. Therefore, you know when you’re buying a watch, that you’re getting a genuine watch.
The Value in Rolex’s Production Process
Because of the time and effort that goes into the production of Rolex watches, there is a huge demand for them. In May 2022, the company said it was having supply issues and was unable to meet the demand for its watches.
Many watch enthusiasts have considered selling their Rolex watches. And nearly 2,000 people a month in the UK are asking Google how they can ‘sell my Rolex’. This is a great time for those who have invested in Rolex watches to cash in on their investment.
To ensure that you maximise the returns on your Rolex investments, you should consider finding the original box, Certificate of Authenticity and other purchasing details to maximise the sale price.