Now more than ever and given the current economic climate, businesses are doing all they can to try and encourage customers to shop with them and retain their custom in the years ahead. There are many techniques a business could adopt to try and encourage sales, one of which is the option for same-day delivery.
This article will discuss how same-day delivery can help minimise cart abandonment on online shopping platforms and influence consumer purchasing decisions.
Understanding cart abandonment
Shopping cart abandonment is when potential customers decide to change their minds about purchasing items, products or services whilst on an online shopping platform. The items that customers place in their online basket and do not end up purchasing are considered to be ‘abandoned’, and this can have a devastating impact on e-commerce businesses.
There are several factors that can influence a customer’s decision to abandon their online shopping basket, from the price of the products and finding the website difficult to navigate to long shipping wait times and the cost of delivery.
Instant gratification with same-day delivery services
One of the ways that e-commerce businesses try to attract customers and encourage them to proceed with their purchase is by offering a same-day delivery service. Being able to provide same-day delivery can offer online shoppers instant gratification and can help set this business apart from other competition on the market.
Offering speedy delivery is a great way to attract new customers and also retain the loyalty of customers in the week, months and years ahead. It shows customers that the company values them and heightens customer satisfaction.
Eliminating concerns about long wait times
One of the biggest concerns many online shoppers have is how long they will have to wait to receive their items or products after purchase. Delays are sometimes unavoidable, but if a company can offer their potential customers the ability to negate long wait times with prompt shipping durations this will impact their purchasing decisions in a positive way.
Strategies for implementing same-day delivery
The decision to offer customers same-day delivery would require several key changes to the way your business operates, but the benefits of providing this service will outweigh any challenges you may encounter initially.
You will need to make sure you have a robust supply chain in place that can keep up with the demand and that can process orders quickly and efficiently. Furthermore, faster delivery services will also come with a higher cost, so this will need to be factored in when you are offering this to customers, and you will need to think carefully about how much you may want to charge customers for this extra service. You could also offer the same-day delivery service free to customers who spend over ‘X’ amount on your website, so you can help to mitigate some of the logistical costs you will have to face.