Beautifully designed outdoor spaces can considerably enhance a business’s appeal. Customers and employees alike enjoy hanging out in open spaces full of fresh air, be it for meetings, events, or just relaxation. Such areas reflect your brand’s values and attention to detail while also enhancing curb appeal.
The sun’s heat and other elements are, however, a force to reckon with when it comes to outdoor spaces. You’ll often need a shading solution to shield the users from the sun’s scorching heat, light rains, and the wind. Commercial shade sails are an excellent option. With the global shade sails market size projected to hit USD$ 3.41 billion by 2033, you can tell how big the adoption rate is. This article explains why your business must have these installations. (1)
Sun Protection
The most obvious reason for installing commercial shade sails Brisbane is sun protection. Sitting under direct sunlight is out of the question. Exposure to harmful UV rays is known to cause wrinkles and cancer. In 2020, more than 1.5 million cases of skin cancers were reported, and these are primarily caused by exposure to UVR. Also, about 15 million people are blind due to cataracts, 10% of which are caused by exposure to UVR. Commercial shade sails offer up to 95% UV protection, safeguarding the health of your clients. (2)
Commercial shade sails also provide thermal comfort. Sitting underneath them makes them stay cool without the dreaded uncomfortable sweat. There’s also a reduced risk of heat stress and dehydration, which are common in areas with hot climates. Such comfort encourages customers to linger around longer, which might mean more business as they have more time to interact with your brand.
Enhanced Customer Experience
Providing your customers with a cool and comfortable environment makes them feel cared for and satisfied. Statistics indicate that 73% of consumers believe customer experience is a major factor in purchasing decisions. The better you treat customers, the higher their chance of buying from you. (3)
Commercial shade sails create inviting outdoor spaces, transforming scorching patios or parking lots into gratifying lounging areas. The usability and comfort of these spaces are enhanced.
For restaurants, commercial shade sails offer a hideout spot for customers seeking refuge from the sun as they sip summer cocktails and catch up with friends. Such an ambience attracts customers and ensures that they stay at your premises longer, which means more business.
Satisfied customers will most definitely refer you to their friends, creating a ripple effect. Owing to your efforts to make clients comfortable, you’ll therefore enjoy a constant stream of customers.
Making the Most of Unused Spaces
Many business premises have unused spaces. This could be the backyard, front yard, or empty corners at the periphery of the parking lot. But with your shade sails and creative flair, you can transform these unused outdoor areas into functional enclaves.
A well-placed shade sail can transform an ordinary parking lot into a comfortable waiting area for customers to escape the heat. Other uses include creating an appealing space on rooftops for bars or private events, which are more than just simple shedders of rain. With some imaginative planning, those slightly abandoned spaces on your property can prove an asset to your enterprise.
Branding
Commercial shade sails can also showcase your business in different ways to increase brand awareness. You can use them with your brand logos, slogans, signature colors, products, and any other visual elements. Then, they become the most attractive marketing tool for prospective clients inside and outside your business premises.
Place the shade sails strategically where anybody walking into your business premises won’t fail to see them. Think about community spaces, outdoor cafes, near entryways, or parking lots.
You’d want to install commercial shade sails in striking configurations to catch the attention of passersby. Opt for unique shapes, overlapping areas, or vibrant colors. Just make sure the colors align with your brand identity.
Cost-effectiveness, Flexibility, Durability
Commercial shade sails are more affordable and easier to install than other shading solutions like permanent awnings or pergolas. Furthermore, as the sun’s position changes, you can easily transfer them from one area to another. Their lightweight nature and ease of installation facilitate adjustments, unlike the more rigid fixed structures.
Shade sails are also built to last. Made with weather-resistant fabrics, they can withstand the elements, including wind, rain, and snow, for years on end.
In Conclusion
Commercial shade sails are an excellent addition to business premises. Their fundamental function is shielding visitors from the scorching sun, but they can also be used for aesthetics and marketing. While you can install them independently, using experienced contractors offers a more guaranteed outcome that captivates the public.
References
- “Global Shade Sails Market Size To Exceed USD 3.41 Billion By 2033 | CAGR Of 6.42%”,Source: https://www.globenewswire.com/news-release/2024/04/16/2863376/0/en/Global-Shade-Sails-Market-Size-To-Exceed-USD-3-41-Billion-By-2033-CAGR-Of-6-42.html
- “Ultraviolet radiation”, Source: https://www.who.int/news-room/fact-sheets/detail/ultraviolet-radiation
- “25 Must-Know Customer Experience Statistics [2023]: The Benefits Of A Positive Customer Experience”, Source: https://www.zippia.com/advice/customer-experience-statistics/