It used to be that nobody paid much attention to what an athlete was wearing when he came to the stadium on match day. But today, there is a real focus on the athlete’s style off the field. The NFL has also realized this shift—players’ fashion choices are now emphasized.
The Creator of the Week program was launched in 2023. It is a partnership between the NFL and YouTube. The NFL hosts prominent YouTube creators at games each week, resulting in a unique gaming experience they can share. Past creators have included Matt and Abby, Josh “Brew” Brubaker, and Fanny Marco.
The NFL is actively seeking to attract fans of creators who do not have a sports background. They actively searched for a creator emphasizing fashion and settled on Kay. Kay has 12.9 million followers on TikTok and 6.7 million followers on Instagram. For the NFL, this direction is a priority. Ian Trombetta, the NFL’s senior vice president of social media marketing, said expanding in this direction not only allows the NFL to reflect the changing interests of its audience but also to reach younger and more casual fans. And it’s doing it where they interact the most—on digital and social platforms.
A similar trend can be seen in online gambling. Thus, many gambling operators cooperate with fashion houses and influencers to strengthen their positions. One of the most actively advertised games is JetX. It is a crash game with fast rounds and exciting gameplay. There are even gambling-related websites dedicated to this game. The most visited one is https://jet-x-game.com/. The website also features a selection of online casinos that offer to play JetX for money.
In addition to Kay’s selection for the Creator of the Week program, NFL fashion editor Kyle Smith will appear in the Tubi Red Carpet Shop, a shopping store created by Tubi. Smith will be joined by fashion creator Tylen Biggs and model Olivia Culpo.
The NFL has also enlisted artists from New Orleans to work on its annual limited-edition apparel collection. This was done to showcase the Super Bowl through the lens of that city.
The NFL is exploring new ways to connect with a global audience by emphasizing aspects of its culture outside the game. By partnering with fashion and lifestyle creators, the NFL is significantly expanding its cultural presence.
The main goal of the marketing campaign is to expand the way people see fashion, from jerseys to the outfits worn on the field. One of his favorite recent fashion moments was Rihanna’s look from the 2023 halftime show when she performed in a monochromatic all-red look. In addition, Kay plans to comment on athletes’ outfits. He said he likes the very idea of bringing different worlds together. And with the NFL, he has seen an increase in interest from players and people in general regarding fashion.