Clays has officially opened its doors in Birmingham’s historic Piccadilly Arcade, marking its much-anticipated arrival in the city. Combining state-of-the-art virtual shooting technology with exceptional hospitality, Clays offers an unforgettable social experience for groups of all sizes.
Clays’ signature virtual target shooting concept transports guests to a simulated British shooting ground, delivering fun and friendly competition in a stunningly realistic setting. New and exclusive to the Birmingham venue, guests can enjoy the Clays Arcade – a fast-paced gaming concept with five quick-fire shooting games designed for smaller groups of up to five people, perfect for date nights, birthdays, or catching up with friends.
Spanning three floors, the venue can host up to 500 guests and features two large bars, resident DJs every weekend, and a relaxed yet vibrant atmosphere. The interiors at Clays Birmingham draw inspiration from the British countryside, combining greenery and rustic charm with modern design to suit any occasion—from intimate gatherings to corporate events. Michaela Reysenn from KAI Interiors says, “Our vision for Clays was to create a space where the outdoors meets the indoors, blending the natural beauty of the British countryside with a sense of elegance and sophistication. From the soft pink tones inspired by clay itself to green foliage and accents throughout, every detail has been carefully curated to evoke both playfulness and premium quality. Subtle nods to the sport of clay shooting are present throughout the venue whether it be via the use of bespoke lighting, flooring, art, or wallpaper. We wanted to craft an immersive environment that feels vibrant, inviting, and perfectly set for an unforgettable evening of fun and celebration.”
The menu at Clays Birmingham, developed by Culinary Director Roger Olsson, is centred around sustainability and ethically sourced British produce. Highlights include the Clays vegetarian sharing platter with KFC(Korean Fried Cauliflower), seasonal vegetable pastry roll, sweetcorn ribs, loaded English crisps, and green olives. Other sharing options include the classic platter with Cobble Lane charcuterie, chickpea hummus, breadsticks, and green olives. The Mixed Platter, perfect for those looking for something a little heartier, features British calamari, old spot sausage roll, truffle parmesan chips and sweetcorn ribs. Clays’ signature pizzette range from mushroom, broccoli and truffle, nduja, pepperoni and chilli jam and more.
On the menu, guests can also find an extensive range of mouth-watering small plates, such as English trout ceviche, pork & venison scotch eggs, pulled-beef sliders, mushroom bao buns, and more.
To accompany the food, Clays offers an expertly crafted cocktail menu. Signature cocktails include a Jack’s Orchard,a clarified drink made with Jack Daniel’s Apple Whiskey, fresh apple juice, and a hint of toffee and a Clay Burst, a refreshing mix of Beefeater pink gin, lemon, cranberry and raspberry tea syrup. Guests can also enjoy a carefully selected range of wines, craft beers, and more.
Opening just in time for Christmas, Clays have a range of festive packages from £24 to £112 per person. For £24, Arcade Aim includes two Clays, drinks coins and gameplay. The Sleigh package for £112 per
person includes four hours of free-flowing premium drinks, a premium events menu and gameplay in a designated area.
Clays is open 7 days a week. Opening times: Monday: 4pm – 12am, Tuesday – Saturday: 12pm – 12am and Sunday: 12pm – 10pm. Festive opening hours may differ on selected dates.
Tom Snellock, Founder and CEO of Clays said, “We’re thrilled to bring Clays to Birmingham, a city renowned for its appreciation of exceptional hospitality and unique experiences. The launch of Clays Arcade further underscores our commitment to innovation, whilst ensuring a reliable, safe, and enjoyable experience for all of our guests. With our thoughtfully crafted food and drink menus, we’ve created a space where people can relax, compete, and celebrate.”
Clays Birmingham is now open and welcomes guests seven days a week. Visit clays.bar to make your reservation.