Redefined luxury is the ethos of The Couture Club, the latest addition to luxury retailer Selfridges, which debued on Monday June 10th, 2024. Initially, you will be able to shop their Womenswear range in the Birmingham Store (Womenswear on Level 3) from Monday June 24, 2024.
The launch at Selfridges marks an exhilarating new chapter for The Couture Club, being the only place to shop the brand in-person, this move allows customers to experience firsthand the unparalleled quality of its pieces, appreciate the elevation in fabrications, and witness the brand’s commitment to making premium fashion accessible to all.
Selfridges have put together a distinguished selection of The Couture Club’s most loved pieces. Within this curation, one will find everything from an array of summer twinsets to elevated accessories. You will be able to shop the core collections, including the esteemed Knitwear, the essential Sculpt line brimming with athleisure staples, and Raw Seam, adding a refined edge to your jersey ensemble.
Ross Worswick, The Couture Clubs Creative Director commented “For our brand, being positioned in Selfridges marks a natural progression, a step forward into a new chapter. Selfridges’ grasp of our vision and their willingness to let us conceptualise our own spaces within their stores, showcasing our pieces firsthand, is a nod to our brand’s trajectory.”
Scott Shashua, The Couture Clubs Managing Director commented “Elevation has been a key strategy of ours for the past few years, and launching in Selfridges amongst a realm of luxury brands is a milestone moment for the brand. Selfridges have curated an exceptional selection of pieces, offering our community and customers the opportunity to engage with the brand firsthand. The ‘shop in shop’ concept also emulates how far the brand has come in the luxury space, and we are proud to showcase how we’ve turned the original designs into the finished store fit out. Selfridges share our commitment to providing products that embody our contemporary comfort ethos, whilst still epitomising redefined luxury”.