The world’s first and only immersive football dining experience has officially opened its doors in Birmingham’s Bullring, featuring 23 interactive football boxes, 2 bars, premium private spaces to hire, and a 5-star food and drink offering
TOCA Social, the world’s first and only immersive football dining experience, has officially opened the doors to its second UK site in Birmingham’s Bullring. The brand, which first opened in London’s The O2 in August 2021, has taken over the former Debenham’s site on the third floor.
TOCA Social invites Birmingham to Eat, Drink and Score, as it combines immersive football-based gaming with a five-star food and drink offering. The new venue has become one of the city’s largest competitive socialising experiences, featuring 23 interactive football boxes and a 360-degree bar taking centre stage, as well as a karaoke booth, an additional bar, and a collection of premium private spaces to hire.
Alongside this, TOCA Social has designed a creative, lip-smacking food menu featuring globally inspired, handheld sharers for guests to enjoy while playing. London-based Chick ‘n’ Sours, will be on the menu bringing a taste of their ‘next level fried chicken’ to the city for the first time. To mark this, and to celebrate TOCA Social’s arrival, the brands are teaming up to create the Birmingham-inspired ‘Gunpowder Wing’, which is a nod to the city’s curry culture.
Guests can also find other TOCA classics including the Double Smashed Patty from the ‘Shared American Diner”, Birria Chipotle Beef Tacos from the “Intercambio Latin American Staples” and Steamed Gyoza and Crispy Duck Pancakes from the “Baeng Banging Asian Food” sections of the menu, and much more.
Kicking off the first month with a bang, TOCA is celebrating UEFA EURO 2024 with a German twist; “Junetober” will bring steins, bratwurst, and football together for one unforgettable viewing experience. In classic TOCA style, all televised games will be shown, with guests invited to soak up the atmosphere in one of the main bars, or in one of the 23 private, interactive boxes, with a range of package options available for groups of all sizes.
The venue will be open seven days a week and times will vary. Guests can book a private playing box for up to 12 players, with prices starting at £12 per person. Each of the five games available have been designed for all ages, abilities, and football interests, so that everyone can have fun together. TOCA Social bridges the physical and digital worlds in a way never seen before, by combining innovative ball delivery with tracking technology, creating the ultimate football experience.
Founded in 2016 by two-time U.S World Cup and former MLS and English Premier League midfielder, Eddie Lewis, TOCA first made its UK debut in August 2021 in London’s The O2, and has since found a name for itself as a leading hospitality experience in the capital.
Alex Harman, President at TOCA Social, “We’re thrilled to have officially opened the doors to our second UK venue! We’ve designed one of the biggest entertainment experiences in Birmingham, where guests can enjoy our immersive football-gaming alongside five-star food and drinks. What’s more, we’re kicking off our first month with a BANG as we celebrate a summer of football with Junetoberfest, our take on Oktoberfest. Where else will you find 23 private screens, bratwurst, steins and more!”
Guests can book now by visiting https://www.toca.social