If you currently run a transportation, catering or construction company and own a fleet of vehicles, it is likely that you will want to make them known in and around Birmingham. Getting your fleet known and ensuring that your vehicles are instantly recognisable can make your company part of the Birmingham landscape and can give your business the boost it needs. Here are some of the top ways to get your fleet noticed around Birmingham in 2023.
- Use Vehicle Wraps
One of the easiest and simplest ways to get your fleet noticed when your vehicles are whizzing in and around Birmingham is to invest in car wraps for them.
Vehicle wraps are vinyl coverings that advertise your business and offer all the information and details that potential customers may need. Most of them are vivid and colourful, and they can help your cars to stand out from the others on the road when your team members are out and about.
Instead of sticking a poster or flyer to the windscreen or windows of your company cars and hoping for the best, you can make a statement with the vehicles in your fleet by investing in these types of wraps, which you can purchase online from companies such as arlon.com.
- Develop a Great Social Media Strategy
Instead of just reposting your poster on social media a million times, why not make your fleet part of your marketing strategy? From posting images starring your fleet, or getting your team to take photos of different locations around Birmingham on their travels, finding an exciting and friendly narrative for your fleet and getting potential customers interested in their journeys and progress could benefit your company and create an engaging tone that your target audience will love and become enraptured by.
However, you should make sure that you have enough time to keep the momentum of your social media strategy once you start and that you keep it as consistent as possible to bring new customers in.
- Employ Great Drivers
Your drivers can send you into an array of PR disasters or they can represent your company in a positive way and ensure that your business is seen in the light that you want it to be. If you want to get your fleet noticed, rather than constantly focusing on the vehicles that you are investing in, you should also focus on your team, and employ friendly and helpful individuals who will stick in people’s minds and who will make your customers’ days with their cheerful attitude.
You should also make sure that your drivers have all the right qualifications and perform regular driving licence checks to keep them road-safe and avoid disasters.
- Invest in Interesting Vehicles
You should also think about the vehicles themselves, and you might think about investing in interesting models or vintage options that are not often seen on the roads around Birmingham and that can be instantly associated with your business.
You should also look for a vehicle that matches your company’s mission and the tone that you are always aiming toward within your marketing campaigns.