Multiplatinum alternative-pop phenom Melanie Martinez has announced the eagerly awaited EU/UK leg of The Trilogy Tour, including Utilita Arena Birmingham on the 20th September 2024.
Her most ambitious concert tour to date, The Trilogy Tour will see the evolution of Martinez’s alter ego “Cry Baby” performed live, featuring hits from all three of her groundbreaking Top 10 albums, Cry Baby, K-12, and Portals, which have together earned over 14B worldwide streams to date. The Trilogy Tour officially gets underway May 10 at Seattle WA’s Climate Pledge Arena and then visits arenas across North America through late-June.
Martinez recently wrapped her acclaimed PORTALS Tour, which played to sold-out houses around the globe from last summer though February. The PORTALS Tour celebrated the arrival of Martinez’s new album, PORTALS, available now in an expanded deluxe digital edition featuring three additional tracks HERE. Hailed by Rolling Stone as an “effortlessly inventive, mature record” from “an artist unafraid to start from scratch and tackle complex, difficult ideas,” the album proved Melanie’s highest charting debut on the Billboard 200 upon its March 2023 release, arriving at #2 with 142,000 equivalent album units earned in its first week – Martinez’s third consecutive Billboard 200 Top 10 album debut. PORTALS further debuted at #1 on Billboard‘s “Current Alternative Albums,” “Current Pop Albums,” “Top Album Sales,” “Current Album Sales,” “Internet Albums,” “Digital Albums,” and “Top Alternative/Rock Albums” charts, along with a #2 debut on the “Top Vinyl Albums” chart. An instant global sensation, the album proved Martinez’s first #1 album debut in Australia, also landing at #1 in New Zealand, #2 in the UK, #3 in Canada and Ireland, and top 10 chart placements in Germany, The Netherlands, Belgium, and Spain.
PORTALS includes the hit singles, “VOID” and “DEATH,” both of which made history as Martinez’s first original songs to debut on the Billboard “Hot 100.” “DEATH” is joined by a cinematic companion video – directed, conceived, and costume designed by Martinez herself – which trended #1 on YouTube’s Trending “Top Music Videos” chart and now boasts over 36M official views. The song was first teased with a series of eerie clips revealing the rebirth of Martinez’s character “Cry Baby,” quickly sparking a frenzy of theories and garnering over 115M views across all socials. The track and its compelling companion visual earned praise from the likes of Billboard, which raved, “The avant-garde pop auteur creates bold, expansive worlds with each project…While the dramatic five-minute track can be connected to her artistic reawakening, the kinetic drums and electronic elements will also make listeners feel reborn, too.“
Martinez also recently partnered with boutique fragrance company Flower Shop Perfumes Co. to launch a new four-fragrance collection, Portals Parfums. With pre-sales launched at 11:00 a.m. on November 1, the direct-to-consumer scents completely sold out late the following evening, in less than 48 hours. Portals Parfums follows Martinez’s wildly successful 2016 debut fragrance, Cry Baby Perfume Milk, which quickly sold out and can now be found only on reseller platforms for up to $2,000 a bottle. Working with IFF perfumers Natasha Côté, Patty Hidalgo, and Laurent Le Guernec, Martinez was deeply involved in all aspects of development for the new fragrance collection. Much like Cry Baby Perfume Milk, which arrived creatively packaged in a replica vintage baby bottle, Portals Parfums comes in a striking art sculptured bottle at a full one-foot tall, with a many-eyed creature head that opens like a nesting doll to reveal four glass vials inside. Transporting the wearer to different worlds with just a little spritz, each unique scent is designed to reflect the four classical elements: Water of Intuition, Air of Clarity, Fiery Passion, and Earthy Abundance. Portals Parfums is currently sold out. To be informed of a restock and other product launches visit PortalsParfums.com. The Portals Parfums fragrance collection will serve as a foundation for other Portals products, including a broad collection of scented candles.
Tickets for Melanie Martinez go on-sale to the general public on Friday 28th March at 10am at The Ticket Factory.