Roxy Leisure will be ‘bringing the playground to the bar’ with the release of their own lager inspired by the game beer pong. Arc Shot Lager has been brewed in collaboration with Britain’s Oldest Brewery, Shepherd Neame.
Arc Shot Lager is a 4.0% classic lager containing a well-balanced blend of brown and lager malts, lightly hopped for a clean, crisp, refreshing taste. Taking inspiration from the beer pong technique, ‘Arc Shot’, each can will feature beer pong tips and rules.
The lager has been brewed in collaboration with Shepherd Neame, Britain’s Oldest Brewery, famed for its award-winning distinctive beers such as their Kentish Strong Ale, Spitfire Lager, Whitstable Bay Ale, and Bear Island brands.
Having recently celebrated its 10th Anniversary, the Roxy Leisure group currently have 18 sites across the UK, following their most recent launches in Liverpool and Cheltenham. Their Roxy Lanes and Roxy Ball Room sites can be found across Sheffield, Bristol, Cardiff, Edinburgh, Birmingham, Nottingham, Manchester, Leicester, and Leeds. The brand will be launching their 19th site, Roxy Ball Room York, from February 2024.
Roxy Leisure’s, Commercial Manager, Joel Mitchell, said, “At Roxy Leisure, we’re always looking for new ways to take our F&B offering to the next level, and have been working with Shepherd Neame, Britain’s oldest brewery, for over a year to produce an exciting 440ml canned lager that’s perfect for any night out. With our activities being at the forefront of everything we do, we felt it was only right to create a lager that paid homage to one of our favourite and most popular games, beer pong!”
Arc Shot Lager is now available for guests to enjoy in their Roxy Ball Room and Roxy Lanes sites across the UK.