Returning to the NEC Birmingham from 2nd–5th February 2025 and offering a packed programme of free educational content, workshops, and networking opportunities, Spring Fair will be launching it’s 75th show with a ribbon cutting ceremony at 9am Sunday 2nd February with TV personality Laurence Llewellyn-Bowen.
This year’s event promises hundreds of hours of inspiration, actionable advice and insights delivered across three dedicated stages: the Inspiring Retail Stage, the Masterclass Studio, and the newly launched Licensing Lab.
A snapshot of what’s on at the show includes:
- Over 1,200 exhibitors already confirmed with over 90% of the show sold
- 12 unmissable buying destinations dedicated to Home, Gift, Fashion, and Everyday categories
- More than 1 million products
- Over 400 new brands
- 100+ international brands
- Five special product pavilions
- Curated and exciting collaborations with partners including the Giftware Association, the Greeting Card Association, and Llewellyn-Bowen Design
- 4 days of free insights, inspiration and catwalk shows across three content stages including the new Licensing Lab in partnership with Fabacus
- Activations galore across the show floor including happy hours and ambience clinics, sampling sessions, giant birthday cards, awards ceremonies, and a time capsule experience taking us back in time to key events, people and products in the show’s history.
The show also has a new aroma. Spring Fair’s exclusive signature fragrance, Heritage 75, created to commemorate the show’s 75th anniversary will float through the aisles. The scent, crafted in collaboration with fragrance experts Quintessence Fragrances and home fragrance experts Sebnini, will bring a multisensory dimension to the event.