Experts predict that 2024 will see the trend of shopping second hand increase dramatically – with the cost of living going up and worries about climate change, shoppers are making it their new years resolution not only to save the environment, but save a few pounds by ditching fast fashion and opting for a preloved approach.
Helping those looking to shop more sustainably this year is the UK’s largest roaming kilo sale, Worth the Weight. Based in Sheffield, Worth the Weight was founded in 2018 as a way of fighting fast fashion.
According to research from Roundup.org (1) Fast fashion is currently the 2nd most polluting industry on the planet, with 2.1 billions tonnes of carbon emissions each year. With as much as 92 million tonnes of clothing ending up in landfills each year (2). Which begs the question, is there an alternative?
Globally, sustainable industry is currently worth over $6.5 billion and is expected to grow to $10.1 billion by 2025. And by 2023 rise to a whooping $15 billion (3).
Events like Worth The Weight’s Birmingham Kilo Sale at The Custard Factory on Sunday 28th January, offer a chance for shoppers to rethink their shopping habits and become part of the shopping revolution. The event will feature nine tonnes of handpicked vintage and pre-owned stock to have a rummage through, it’s a great way to start the new year with a clear conscious this January.
It can also be a tough time that’s why they are continuing to cap heavier items at £20. Even if it weighs over a kilo, you’ll never pay more than £20 for 1 item! Just be sure to point out heavy items to your server at the till to redeem the discount.
Chris Davies, Worth The Weight Organiser, said: “We’re noticing a change in shopper demographic during the events, Birmingham has seen families of all ages coming together to help support the sustainable clothing industry.”
Worth The Weight will return to The Custard Factory on Sunday 28th January from 10am until 4pm. Entry is £3 for early bird and £2 after.
For more details of future events follow the official Worth the Weight Facebook page on https://www.facebook.com/events/274979621893900/